Digital Marketing Account Executive

What’s Under the Hood

DriveTime Family of Brands has expanded to include Verde Outdoor Media (VOM). VOM is committed to providing effective outdoor media solutions and exceptional customer service to out-of-home (OOH) advertisers and operators. Since its formation in 2021, Verde Outdoor Media has focused its efforts on expansion opportunities, recently acquiring a legacy OOH company in the Midwest and partnering with seasoned operators in the Mid-and South-Atlantic.

That’s Nice, But What’s the Job?

Verde Outdoor Media is looking for a Digital Marketing Account Executive based out of Charleston, SC.

Verde Outdoor Media, LLC is an out-of-home (OOH) media company based out of Phoenix, Arizona, and a growing addition to the family of companies owned by Ernest Garcia II, founder of DriveTime.

Verde Outdoor Media is more than just an out-of-home advertising company, we’re a team of people who believe that every brand has a story to tell, and we’re here to help craft that story. But we do more than just craft it- we put it in front of the right people where they can see it and engage with it.

Verde Outdoor Media is ranked as one of the top 25 largest out-of-home companies according to Billboard Insider and has over 1,500 billboard faces/flips along well-traveled routes. We are committed to creating a diverse and inclusive work environment that promotes the growth of our people.

Job Summary
Verde Outdoor is seeking a highly experienced and knowledgeable Digital Marketing Account Executive to join our team. At Verde Outdoor, we help local businesses in our markets across the U.S. achieve their business goals by creating effective out-of-home and digital marketing campaigns that drive results through collaboration and amplification.

Reporting to the Director of Digital Marking, the Digital Marketing Account Executive will provide multichannel digital marketing solutions to existing and new clients for their success and growth. You will take ownership of the sales process, developing and communicating ad strategy, and curating deep client relationships to win long-term, enthusiastic clients. This is a fast-paced, client-facing role in which you will need to be able to handle multiple clients and identify opportunities daily.

Essential Job Functions

• Sell a comprehensive set of digital marketing solutions, including SEM, Social Media Ads, Display, Video (CTV/OTT), etc.

• Cultivate new business: self-generated and in collaboration with sales team to grow existing business.

• Responsible for achieving individual sales budget.

• Develop and present strategic advertising plans utilizing the best attributes of multiple channels to provide maximum impact and return for clients.

• Build lasting relationships with clients by effectively communicating advertising strategy, onboarding processes, campaign reporting, and business impact.

• Facilitate all aspects of the customer's account, including internal communication with other account executives, campaign operators, creative, finance, etc.

• Determine and negotiate project pricing based on guidelines from management.

• Continually research and integrate new solutions to keep clients at the cutting edge of digital marketing/paid media capabilities, OOH integrations, and industry best practices.

• Knowledgeable with operations, analytics, and reporting and able to assist as needed.

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

Required Skills/Abilities

• Bachelor’s degree in digital marketing, advertising or a related field.

• 2+ years of advertising or digital marketing experience, including paid media across multiple channels (agency experience preferred).

• Experience with presenting and selling advertising/marketing plans to a wide range of business verticals.

• Proven track record of success in growing new account base.

• Strong organizational skills and the ability to maintain detailed records.

• Proven ability to build rapport and develop strong business relationships.

• Strong B2B sales skills with a focus on digital advertising and a deep understanding of local markets.

Benefits:

Verde Outdoor Media offers a comprehensive benefits package including:

• Medical, Dental and Vision.

• HSA and FSA plans, company paid life insurance, short term and long-term disability, pet benefits.

• Paid time off, education assistance, maternity and paternity leave.

• 401(k) with employer match.

• Career advancement opportunities! Verde Outdoor takes pride in promoting from within and as our team continues to grow, we strive to support team members in developing within their career.

So What About the Perks? Perks matter

• Medical, dental, and vision, oh my! DriveTime Family of Brands covers a sizable amount of insurance premiums to ensure our employees receive top-tier healthcare coverage.
• But Wait, There’s More. 401(K), Company paid life insurance policy, short and long-term disability coverage to name a few.
• Growth Opportunities. You grow, I grow, we all grow! But seriously, DriveTime Family of Brands is committed to providing its employees with every opportunity to grow professionally with roughly over 1,000 employees promoted year over year.
• Tuition Reimbursement. We’re as passionate about your professional development as you are. With that, we’ll put our money where our mouth is.
• Wellness Program. Health is wealth! This program includes self-guided coaching and journeys, cash incentives and discounts on your medical premiums through engaging in fun activities!
• Gratitude is Green. We offer competitive pay across the organization, because, well money matters!

• Paid Time Off & Paid Holidays. Not just lip service: we work hard, to play hard.

Anything Else? Absolutely.

DriveTime Family of Brands is Great Place to Work Certified! And get this: 90% of our rockstar employees say they feel right at home here. We could spend a lot of time having you read about ALL our awards, but we’ll save time (and practice some humility) just naming a few others; Comparably Awards: Best Company for Diversity, Best Company Culture and Best Company Leadership, oh and don’t forget Phoenix Business Journal Healthiest Employers (okay, we’ll stop there)!

Hiring is contingent upon successful completion of our background and drug screening process. DriveTime is a drug-free, tobacco-free workplace and an Equal Opportunity Employer.

And when it comes to hiring, we don't just look for the right person for the job, we seek out the right person for DriveTime. Buckle up for plenty of opportunities to grow in a professional, fun, and high-energy environment!