Assistant Director, Marketing Data Analytics

What’s Under the Hood

DriveTime Family of Brands is the largest privately owned used car sales finance & servicing company in the nation. Headquartered in Tempe, Arizona and Dallas, Texas, we create opportunities and improve the lives of our customers and our employees by placing a focus on putting the right customer, in the right vehicle, on the right terms and on their path to ownership.

You can find DriveTime’s tire tracks across the nation with dealerships where we embrace a transparent pricing approach, eliminating haggling and gimmicks and reconditioning centers where we breathe new life into pre-owned vehicles. Regardless of where you’re located, if you’ve got DRIVE and you’re looking to make an impact, we’d love for you to make a difference with us!

That’s Nice, But What’s the Job?

This is not a position for which sponsorship will be provided. Individuals with temporary visas or who need sponsorship now or in the future are not eligible for hire at this time.

In short, as the Assistant Director, Marketing Data Analytics you will be crucial to our growing, high-performing team. You will partner with leaders across the organization, including Data Science and Business Intelligence, to drive optimal outcomes. You will lead the enhancement of our cutting-edge media optimization ecosystem, leveraging trillions of data points to maximize ROAS.

In long, the Assistant Director is responsible for:

• Lead the development of the TV analytics team, setting strategic direction and overseeing its growth and performance. This includes modeling enhancements and mentoring junior analysts

• Take our TV performance model to the next level

  • Expert in logistic regression

  • Ability to partner with data science for even more advanced approaches

  • Iterate and automate

• Drive performance and execution by building media plans and leading the relationship with our media agency.

• Present data findings and strategic recommendations to stakeholders, including company executives.

• Manage and analyze large volumes of marketing data to derive actionable insights.

• Prototype data integration from various sources using APIs. Ensure data quality and integrity across all data sources.

• Conduct complex statistical analyses, including A/B and multifactorial tests.

• Build proof-of-concept data ecosystems to demonstrate the feasibility and value of data initiatives.

• Work collaboratively with other marketing team members (e.g. Paid Search, Conversion) to implement data-driven strategies. Contribute to the growth and performance of the team by leveraging data to drive business decisions.

• Maintain and develop the company's media optimization platform.

So What Kind of Folks Are We Looking for?

• Data Analysis: Data-heavy role, proficiency in collecting, organizing, and interpreting statistical information. Experience in marketing analytics preferred.

• Statistical Modeling: Knowledge of statistical models and their application to real-world marketing problems.

• SQL Proficiency: Experience with Snowflake for data storage and analysis.

• Data Integration: Ability to blend and integrate data from multiple sources, ensuring data consistency and integrity.

• Hypothesis Testing: Knowledge of statistical hypothesis testing, including A/B testing and multifactorial tests.

• Data Visualization, Summarization, and Presentation: Ability to summarize complex data findings and to present them clearly to stakeholders.

• Proof-of-Concept Development: Experience building proof-of-concept data ecosystems to demonstrate the feasibility and value of data initiatives.

• Advanced Analytics: Experience with predictive modeling, machine learning, and other advanced analytics techniques.

• Communication: Strong presentation skills to communicate complex data findings effectively to non-technical stakeholders.

The Specifics.

• A Bachelor's degree from an accredited institution or equivalent experience

• 5+ yeas in an analytics, marketing, strategy, or consulting role

• Prior experience managing and developing analysts

• Proficient in SQL, Snowflake, Microsoft Excel and Tableau

So What About the Perks? Perks matter

• Medical, dental, and vision, oh my! DriveTime Family of Brands covers a sizable amount of insurance premiums to ensure our employees receive top-tier healthcare coverage.
• But Wait, There’s More. 401(K), Company paid life insurance policy, short and long-term disability coverage to name a few.
• Growth Opportunities. You grow, I grow, we all grow! But seriously, DriveTime Family of Brands is committed to providing its employees with every opportunity to grow professionally with roughly over 1,000 employees promoted year over year.
• Tuition Reimbursement. We’re as passionate about your professional development as you are. With that, we’ll put our money where our mouth is.
• Wellness Program. Health is wealth! This program includes self-guided coaching and journeys, cash incentives and discounts on your medical premiums through engaging in fun activities!
• Gratitude is Green. We offer competitive pay across the organization, because, well money matters!

• In-House Gym. We want our employees to be the best versions of themselves. So come early, take a break in your day or finish strong with a workout!
• Give Us a Reason (or not), and We’ll Celebrate. Regardless of whether there is a holiday or not, we are finding ways to kick back and enjoy each other’s company outside of day-to-day work.
• Smart-Casual Dress. Come dressed in jeans (you’ll fit right in with the rest of us).

• Paid Time Off & Paid Holidays. Not just lip service: we work hard, to play hard.

• Company Driver. It’s one of the coolest perks of being who we are! We’ve got your insurance, maintenance, and cost of vehicle covered; you just keep gas in the tank.

Anything Else? Absolutely.

DriveTime Family of Brands is Great Place to Work Certified! And get this: 90% of our rockstar employees say they feel right at home here. We could spend a lot of time having you read about ALL our awards, but we’ll save time (and practice some humility) just naming a few others; Comparably Awards: Best Company for Diversity, Best Company Culture and Best Company Leadership, oh and don’t forget Phoenix Business Journal Healthiest Employers (okay, we’ll stop there)!

Hiring is contingent upon successful completion of our background and drug screening process. DriveTime is a drug-free, tobacco-free workplace and an Equal Opportunity Employer.

And when it comes to hiring, we don't just look for the right person for the job, we seek out the right person for DriveTime. Buckle up for plenty of opportunities to grow in a professional, fun, and high-energy environment!