Job Overview

DriveTime Needs a Performance Marketing Analyst


DriveTime is the nation’s second largest used car retailer, focused on helping people find and finance used vehicles (trust us, it’s more exciting than it sounds).  We have single-handedly rebuilt, retooled, redreamed and reconfigured the way people think about driving cars, breaking apart from the industry’s status quo.  For more than 14 years, DriveTime has changed the auto world from the ground up while emphasizing values, morals and growth from the inside-out!


DriveTime’s goal is to take every customer on the full path to ownership. All the way from purchasing vehicles, inspecting and selling; to financing, servicing and warranties – when it comes to owning a vehicle - we know what’s up!  As motivated as we are to take our customer on the path to ownership, we are just as focused on taking our employees on the path to owning their careers.  Across the nation, from our home office and call centers to our 145 retail locations and 26 inspection centers, we are looking for talented individuals like yourself to join our ever-growing team!

Job ID# 26533
Location: Tempe, Arizona
Interest: Corporate
Type: Regular Full-Time
Post Date: 7/17/2019

A Day in the Life of a Marketing Analyst

That’s Nice, But What’s the Job?


In short, as the Performance Marketing Analyst, you will be joining a team dedicated to building a world class marketing strategy by leading in innovation, automation, and data driven decision making.

Always with an eye on return on ad spend, the team is responsible for automating, and optimizing campaigns across digital and traditional marketing mediums. This includes TV, paid search, display, social, and digital video. We are a small team that packs a big punch and in addition to our focus on paid marketing we also are responsible for SEO, website analytics, and website A/B user testing.

A candidate does not need experience with marketing per se, but must possess the know how to leverage their technical skills and analytical thought to make an impact on the team and organization.


In long, our Performance Marketing Analyst are responsible for:


  • Learning and optimizing to the underlying levers for each marketing medium using a data driven approach.
    • Also should have an understanding of economic concepts that play a pivotal role in campaign outcomes.
  • Developing a deep understanding of who is and isn’t a DriveTime consumer.
  • Manipulating, analyzing, and presenting data using programs like SQL, Excel, Tableau, and Python.
  • Building reporting dashboards to see performance in real time and variance versus long term trends.
  • Building and activating marketing campaigns at scale.
  • Partnering with the creative team to optimize best practice creative.
  • Partnering with the online team to continuously improve our website, SEO rankings, and drive conversion.
  • Hypothesizing outcomes and creating A/B testing scenarios for everything from ad copy to personalized user experience on our website.
  • Partnering with Google, Bing, Facebook, and Salesforce to gain access to their latest betas and ensure DriveTime stays on the cutting edge of marketing innovation.
  • Becoming the go to expert in your area of expertise.
  • Frequently communicating results to Sr. leadership and executive team.


So What Kind of Folks Are We Looking for?


  • An appetite for knowledge. A willingness and hunger to learn new skills and the drive to exceed lofty goals.
  • Excellent verbal and written communication skills. The ability to talk and write with confidence, charisma and competence for a wide variety of audiences including management.
  • Fantastic problem solver. We want you to be excited about the idea of leveraging big data to solve even bigger problems.
  • A mind for the details. Okay we know “detail-oriented” is on about every job description – but we really mean it! 
  • Agile in a fast-past environment. We move, and we move quickly. Thriving in an environment that never stops, is a must.
  • Plays well with others. You will be working in a high-functioning team environment.  We work together in order to win together.
  • Organization and time management skills in spades. You’ll be handling multiple projects and deadlines that will require you to prioritize then re-prioritize… then… re-prioritize again.
  • Passionate and goal-oriented. We are looking for someone that is enthusiastic about their work and is passionate about not only meeting their goals but exceeding them.



The Specifics.


  • A quantitative degree in either; economics, finance, analytics, math, engineering, computer science.
  • A record or pattern of great performance and outcomes. Can be academic and or career experience.
  • History of analytical and critical thought.
  • Capable in SQL, Excel, and Tableau.



Anything Else?  Absolutely.


DriveTime was awarded Top Companies to Work for in AZ by for our great culture and one of the Best Places to Work in IT as awarded by PBJ.  Essentially we offer a creative, transparent and fun environment since, well, we work here too.  DriveTime was also voted the Fastest-Growing Private Companies by Inc 5000, and we aren’t slowing down anytime soon!



So What About the Perks?  Perks matter.


  • Medical, Dental and Vision. DriveTime pays a nice chunk of your premiums to keep the cost as low as possible for our employees.
  • 16 days of PTO and 6 paid Holidays. Because who doesn’t love time off?
  • Benefits like 401(k), company paid life insurance, short and long-term disability.
  • Casual Dress. Come dressed in jeans (you’ll fit right in with the rest of us).
  • Game Room. Gimme a break – no, not a Kit Kat ad but we do have a ping-pong table, pool table and Virtual Reality if you ever need a break in your day.
  • Wellness Program and In-House Gym. We want our employees to be the best versions of themselves. That’s why we offer a Wellness Program that includes an in-house gym, B12 shots, teeth cleanings, biometric screenings and much more!
  • Growth opportunities. DriveTime takes a lot of pride in promoting from within. We have spent the last 14 years growing our team members and taking them on the path to owning their careers!


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Meet the DriveTime Crew!

We’re a team of innovators and engineers, movers and shakers, morning people and night owls, dreamers and believers, techies and talkers. But most of all we are a family. At DriveTime we’re fueled by the success of our employees as much as we are by the loyalty of our customers.

Bryan D.
Accountant III


The environment and the people. The open desk environment speaks volumes to the type of environment DriveTime creates. Open communication in any direction is encouraged and embraced. I think that plays a factor in the type of people that work here as well, very informal, approachable, and collectively try to make this a great place to work.

I am very active. I like to play a lot of team sports and I do so with a lot of the people I work with here. I play basketball, football, softball, kickball and any other activity I can take part in. I also like to travel when I get the chance. Whether it’s a wedding or a concert that gets me out of the state, I like to take those opportunities to explore new areas.

Learn more about careers at DriveTime and view our open positions.

Take the next Step in Your Career at DriveTime.