Digital Marketing Specialist -GoFi

What’s Under the Hood

Bridgecrest, one of the country’s leading financial servicing providers, services roughly $15 billion in finance receivables for DriveTime and other third parties. We service auto loans across a wide credit spectrum with the intent of creating a strong path to vehicle ownership for our customers.

Bridgecrest recently launched its newest affiliate GoFi. Established in 2022, GoFi is headquartered in Dallas, Texas with a mission to deliver a comprehensive, fully integrated auto finance product allowing the best brands to deliver the best customer experience. By implementing state of the art technology, we provide an off-the-shelf service to make integration with GoFi as seamless as possible.

That’s Nice, But What’s the Job?

In Short:

The Digital Marketing Specialist (Specialist, Marketing-GoFi) will collaborate cross-functionally to enhance GoFi’s brand presence and create cohesive dealer communication assets across email, digital, and web.

In Long:

• Developing and implementing email marketing strategies, crafting compelling content, designing user-friendly email templates, and analyzing campaign performance to optimize results

• Build upon GoFi’s brand presence by partnering with other internal departments

• Design creative assets across a range of touchpoints for GoFi’s dealer communications (email, print, digital) as well as website pages and landing experiences

• Ensure dealer marketing campaigns are effectively managed and measured

• Monitor and manage GoFi’s net promoter score to ensure a world-class dealer experience

• Serve as the liaison between GoFi sales and vendor support for GoFi promotional merchandise

So What Kind of Folks Are We Looking for?

• Excellent verbal and written communication skills. The ability to talk and write with confidence, charisma and competence for a wide variety of audiences including management.

• Passionate and goal-oriented. We are looking for someone that is enthusiastic about their work and is passionate about not only meeting their goals but exceeding them.

• Entrepreneurial spirit. An attitude and approach to thinking that actively seeks out change. You’ll need a mindset that embraces critical questioning, innovation and continuous improvement.

• Strategic thinker. We are looking for an individual that takes an insightful, future oriented, open-minded and proactive approach to thinking.

• Operate autonomously. This isn’t a “hold your hand” kind of role. We give you autonomy to be creative in your space and do your thing. We need an individual that is self-motivated to get the work done and get the work done well.

• Agile in a fast-past environment. We move, and we move quickly. Thriving in an environment that never stops, is a must.

The Specifics.

• College degree preferred

• 1-3 years of previous marketing experience required

• Experience with UX design tools: Figma preferred

• Previous experience partnering with other internal departments

• Proficient computer skills with working knowledge of internet and standard business applications such as Microsoft Office; Ability to quickly learn new computer applications as required.

Nice to Haves.

• Email platform campaign management experience preferred.

• Indirect auto experience.

So What About the Perks? Perks matter

• We take a hybrid work approach, finding balance between the benefits of in-person and work-from-home environments. This position has an on-site expectation of a minimum of three days a week.
• Medical, dental, and vision, oh my! DriveTime Family of Brands covers a sizable amount of insurance premiums to ensure our employees receive top-tier healthcare coverage. 
• But Wait, There’s More. 401(K), Company paid life insurance policy, short and long-term disability coverage to name a few.
• Growth Opportunities. You grow, I grow, we all grow!  But seriously, DriveTime Family of Brands is committed to providing its employees with every opportunity to grow professionally with roughly over 1,000 employees promoted year over year.
• Tuition Reimbursement. We’re as passionate about your professional development as you are. With that, we’ll put our money where our mouth is.
• Wellness Program. Health is wealth! This program includes self-guided coaching and journeys, cash incentives and discounts on your medical premiums through engaging in fun activities!
• Gratitude is Green.  We offer competitive pay across the organization, because, well… money matters!

• In-House Gym. We want our employees to be the best versions of themselves. So come early, take a break in your day or finish strong with a workout!
• Give Us a Reason (or not), and We’ll Celebrate.  Regardless of whether there is a holiday or not, we are finding ways to kick back and enjoy each other’s company outside of day-to-day work.
• Smart-Casual Dress. Come dressed in jeans (you’ll fit right in with the rest of us).

• Paid Time Off. Not just lip service: we work hard, to play hard!  Paid time off includes (for all full-time roles) wellness days, holidays, and good ole' fashioned YOU time!  For our Part-timers, don't fear you get some time too...vacation time is available - the more you work, the more you earn!

Anything Else?  Absolutely.

DriveTime Family of Brands is Great Place to Work Certified! And get this: 90% of our rockstar employees say they feel right at home here.  We could spend a lot of time having you read about ALL our awards, but we’ll save time (and practice some humility) just naming a few others; Comparably Awards: Best Company for Diversity, Best Company Culture and Best Company Leadership, oh and don’t forget Phoenix Business Journal Healthiest Employers (okay, we’ll stop there)!

Hiring is contingent upon successful completion of our background and drug screening process. DriveTime is a drug-free, tobacco-free workplace and an Equal Opportunity Employer.

And when it comes to hiring, we don't just look for the right person for the job, we seek out the right person for DriveTime. Buckle up for plenty of opportunities to grow in a professional, fun, and high-energy environment!