Digital Marketing Specialist -GoFi

In Short:

The Digital Marketing Specialist (Specialist, Marketing-GoFi) will collaborate cross-functionally to enhance GoFi’s brand presence and create cohesive dealer communication assets across email, digital, and web.

In Long:

• Developing and implementing email marketing strategies, crafting compelling content, designing user-friendly email templates, and analyzing campaign performance to optimize results

• Build upon GoFi’s brand presence by partnering with other internal departments

• Design creative assets across a range of touchpoints for GoFi’s dealer communications (email, print, digital) as well as website pages and landing experiences

• Ensure dealer marketing campaigns are effectively managed and measured

• Monitor and manage GoFi’s net promoter score to ensure a world-class dealer experience

• Serve as the liaison between GoFi sales and vendor support for GoFi promotional merchandise

So What Kind of Folks Are We Looking for?

• Excellent verbal and written communication skills. The ability to talk and write with confidence, charisma and competence for a wide variety of audiences including management.

• Passionate and goal-oriented. We are looking for someone that is enthusiastic about their work and is passionate about not only meeting their goals but exceeding them.

• Entrepreneurial spirit. An attitude and approach to thinking that actively seeks out change. You’ll need a mindset that embraces critical questioning, innovation and continuous improvement.

• Strategic thinker. We are looking for an individual that takes an insightful, future oriented, open-minded and proactive approach to thinking.

• Operate autonomously. This isn’t a “hold your hand” kind of role. We give you autonomy to be creative in your space and do your thing. We need an individual that is self-motivated to get the work done and get the work done well.

• Agile in a fast-past environment. We move, and we move quickly. Thriving in an environment that never stops, is a must.

The Specifics.

• College degree preferred

• 1-3 years of previous marketing experience required

• Experience with UX design tools: Figma preferred

• Previous experience partnering with other internal departments

• Proficient computer skills with working knowledge of internet and standard business applications such as Microsoft Office; Ability to quickly learn new computer applications as required.

Nice to Haves.

• Email platform campaign management experience preferred.

• Indirect auto experience.